Laurel Yourke, in Take Your Characters to Dinner (Lanham, MD: University Press of America, 2000) says this about story telling and participation:
Yet even in our information-oriented age, readers turn to fiction more for characterization than information. For centuries, people have cherished fiction for its storytelling capacity. The elements of story--characters and their fate--often include fact and impart theme. But facts and themes remain secondary. Fiction dervies its potential force from readers' vicarious participation in experience. Otherwise, why not read nonfiction? (p. 7)This is the age such that people want experience. Whether in entrepreneurship, videogaming, real estate, whatever. They're looking for experiences. This is where fiction dovetails nicely with reality.
Writing and publishing is for me an entrepreurial activity. For my thoughts on entrepreneurship, go to www.hatman2.blogspot.com. For entrepreneurial real estate, go to www.yourstopforrealestate.com/blog.