Wikipedia, the free, on-line encyclopedia, describes a "Persona" as a "second self":
Criticism of poetry and fiction refer to a "second self" created by the author and through whom the narrative is related. Importantly, attributes and attitudes associated with the persona are understood to be separate from authorial intentions, per se, though there may in fact be some overlap between the two.It is this persona through which all dialogue, narrative, and exposition are filtered. It's the voice of the writer. It's where narrative drive comes from. It determines word choices. It is, in short, everything.
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