Friday, September 5, 2008

Value in publishing

There's a field called mental accounting. Wikipedia, the free, on-line encyclopedia describes it this way:

The way a person subjectively frames a transaction in their mind will determine the utility they receive or expect. Acquisition value is the money that one is ready to part with for physically acquiring some good. Transaction value is the value one attaches to having a good deal. If the price that one is paying is equal to the mental reference price for the good, the transaction value is zero. If the price is lower than the reference price, the transaction utility is positive.
What's this got to do with writing? Everything. When a reader considers buying a book, he or she looks how much hard money he or she is going to have to put down. But they also look at the value to them of getting something more than worth the money. You have to give them that if you them to buy your book. Sometimes we get so lost in story and character and exposition and narrative we forget why we are publishing.

If you find this interesting post a comment, download it, or buy a copy of it. Christmas is coming up. Wouldn't it be a good gift for someone who loves mysteries?

Writing for me is entrepreneurial. If you want to read my entrepreneurship course, go to For real estate to


Ian Kearney, the director of the Kearney Music School, an elite musical training school in Philadelphia, dies after a fall from a balcony during a recital. World-famous cellist, Henry Harrier, recently forced from the faculty, returns to investigate Ian's death when his prized former student is arrested. Henry shows through his brilliant and single-minded pursuit of the truth that, as usual, they have it all wrong. This Sherlock Holmes-type mystery leads the reader through the world of classical music and lays bare the conflicts which dominate the lives of talented adolescents when placed under the pressure of studying for a demanding, stressful, and often elusive career as a classical music performer. Henry Harrier is part John Le Carre's George Smiley, part Arthur Conan Doyle's Holmes, and part Orlando Cole the beloved teacher, renowned chamber musician, and until his own retirement, the premier cellist of the Curtis Institute.

Author Profile:

Tim was born in Pittsfield, Massachusetts, on January 30, 1946. In 1951 he moved with his family to Schenectady, New York, where he lived through high school. He attended Baldwin-Wallace College, Berea, Ohio, from 1964 to 1968. He graduated in 1968 with a B.A. in history and philosophy. He received his Ph. D. in history in U.S. history in 1980 from the University of Wisconsin-Madison after spending 2.5 years in the U. S. Army. Most of his army service was completed in Wuerzburg, Germany, from 1969-1971. In 1972 he returned to Madison to complete his doctoral study. His dissertation, Those Who Moved; Internal Migrants in American 1607-1840, combined the statistical analysis of genealogical and biographical data with the study of traditional literary diaries, letters, and journals.

Tim was a market and survey research consultant from 1983 to 2000 and a smoking cessation researcher from 2000 to 2003. His consulting practice focused primarily on conducting community health needs assessment. He authored hundreds of market research reports and published a number of his assessments in Community Health Needs Assessment published by McGraw Hill in 1996 and in a revised volume published in 1999. In 2000 he joined the staff of the Center for Tobacco Research and Intervention of the University of Wisconsin-Madison where he conducted smoking cessation research. He published several articles in peer-reviewed journals and spoke at national smoking cessation conferences.

In 2003 he moved to Philadelphia and earned his real estate license. He now practices real estate, works on publishing his novels, and studies and teaches entrepreneurship.Tim has written a dozen novel-length stories, a volume of short stories, and about a 3-foot stack of pages poetry. He is currently working on earning his 4th million in real estate sales, publishing his novels, and working on an entrepreneurish handbook as a support for his students.

Tim is a trained violist and an experienced string quartet player. He is an avid listener to classical music and regularly attends classical music concerts. He has two grown children by his first wife and a stepdaughter with his second wife. He likes to cook, read, write, entertain, develop relationships, and help other people. Formerly Tim used to travel frequently. He doesn't so much anymore. Now he regards the combination of real estate practice, writing and publishing, and the teaching and studying of entrepreneurship as enough of a trip.